Mumbai, 23 August 2024: ArcelorMittal Nippon Steel India (AM/NS India) has announced the launch of Optigal®, a premium colour-coated steel product that marks a significant strategic move in India’s steel market. With this new offering, AM/NS India is strengthening its presence in the specialty steel sector while advancing its commitment to innovation, sustainability, and the ‘Make in India’ initiative.
Optigal® represents a major advancement in AM/NS India’s product portfolio, offering an innovative, high-end value-added steel solution. Its introduction aligns with the company’s strategy to enhance production and capture a larger share of the colour-coated steel market, which is witnessing increasing demand in both residential and commercial construction projects. Currently, AM/NS India holds 20-22% of the market share in this segment but aims to increase this to 25-27% by 2026 through an ambitious capacity expansion plan.
The product is being manufactured at AM/NS India’s Pune plant, with the company set to ramp up production to 1 million tonnes by 2026. This expansion reflects AM/NS India’s forward-thinking approach, ensuring it is well-positioned to meet growing market demands and support large-scale infrastructure projects across the country.
A key feature that distinguishes Optigal® from other steel products is its industry-leading 25-year warranty. This extended warranty underscores the company’s commitment to quality, durability, and customer satisfaction, offering developers and builders a product they can rely on for long-term performance. The enhanced durability of Optigal® ensures superior protection in a wide range of applications, making it ideal for roofing, cladding, architectural facades, and industrial warehouses.
Optigal® also represents a step forward in environmentally responsible building practices. The product is designed with eco-friendly materials, free from harmful chemicals such as hexavalent chromium and heavy metals, thereby reducing the environmental impact associated with steel production. AM/NS India’s focus on sustainability positions Optigal® as a key player in the green building movement, helping to meet the growing demand for eco-conscious construction materials.
Customers in both residential and commercial sectors will benefit greatly from the versatility of Optigal®. Its high durability and extended warranty make it a preferred choice for developers looking for long-lasting solutions in roofing, fencing, and structural facades. The product’s superior corrosion resistance and flexibility also ensure that it can withstand the rigours of various climates and environments, offering reliable performance over time.
This launch also reinforces AM/NS India’s commitment to the ‘Make in India’ initiative, an effort aimed at boosting domestic manufacturing and reducing dependency on imported materials. By producing Optigal® domestically, AM/NS India is contributing to the country’s economic growth, supporting local industries, and helping to meet the nation’s infrastructure development goals.
The introduction of Optigal® has broader implications for the Indian steel industry. As AM/NS India continues to innovate and expand its product line, the launch of Optigal® sets new standards for quality and sustainability, encouraging further competition and product innovation within the sector. This move is likely to stimulate growth across the steel industry, with other manufacturers aiming to match AM/NS India’s commitment to delivering high-quality, eco-friendly solutions.
At the core of this launch is AM/NS India’s corporate vision, reflected in its motto ‘Smarter Steels, Brighter Futures’. Optigal® is a prime example of this philosophy, blending cutting-edge technology, customer-centric solutions, and sustainable practices to shape the future of construction in India. The company’s ongoing efforts to provide smarter, more sustainable steel products are poised to have a lasting impact on the industry and the built environment.
Looking ahead, Optigal® is expected to play a critical role in AM/NS India’s growth strategy. With its expanded production capacity, innovative features, and alignment with sustainability goals, the product is well-positioned to drive the company’s success in the coming years. As India continues to invest in infrastructure and construction, Optigal® will be at the forefront of this development, ensuring that AM/NS India remains a key contributor to the country’s evolving landscape.
