CASE Construction Equipment, a global leader under the CNH brand, has strategically expanded its footprint in Southern India with the inauguration of a new dealership in Vijayawada. This move not only strengthens CASE’s market presence in a region poised for significant infrastructure growth but also underscores the company’s commitment to delivering a superior customer experience through state-of-the-art facilities and services.
Located in Srinivasa Nagar Bank Colony, the new dealership is operated by SEPS (Srinivasa Edifice Power Services) and is strategically positioned to serve key areas, including Vijayawada, Guntur, Krishna, East and West Godavari, Visakhapatnam, Vijayanagaram, and Srikakulam. This expansion is particularly timely, as Southern India is witnessing a surge in infrastructure development, driven by both government initiatives and private sector investments.
Shalabh Chaturvedi, Managing Director of CASE Construction Equipment – India & SAARC region, emphasized the significance of this expansion: “The opening of our Vijayawada dealership marks a critical enhancement of our market presence across Southern India. With the region’s infrastructure sector rapidly growing, we are ensuring that our innovative products and services are readily accessible to meet these demands. This facility not only broadens our reach but also reaffirms our dedication to providing reliable equipment and exceptional customer service.”
The new dealership is more than just a sales outlet; it is a comprehensive customer service center designed to enhance the overall customer experience. The facility includes a fully equipped workshop, ensuring that customers receive top-notch maintenance and repair services. A dedicated training and conference room will provide hands-on learning opportunities, allowing customers and staff to stay updated on the latest equipment technologies and operational techniques. Additionally, an upcoming telematics center will offer advanced digital solutions for equipment monitoring and management, further aligning with CASE’s customer-first approach.
To cater to the needs of customers who value comfort and convenience, the dealership also features a customer lounge where clients can relax while their equipment is being serviced. This attention to customer comfort and service quality is a testament to CASE’s long-standing commitment to putting customers at the forefront of its operations.
This strategic expansion into Vijayawada comes at a pivotal time for the construction sector in Southern India. The region is becoming an increasingly important market for construction equipment, driven by the rapid pace of urbanization and infrastructure development. CASE’s strong local presence is expected to play a crucial role in supporting these developments by providing essential equipment and robust after-sales support.
Moreover, this dealership is part of CASE’s broader strategy to deliver “Made-in-India” products from its state-of-the-art manufacturing facility in Pithampur, Madhya Pradesh, to both domestic and global markets. The facility underscores CASE’s commitment to innovation, quality, and customer satisfaction.
By expanding its footprint in Southern India and enhancing the customer experience, CASE Construction Equipment is not only solidifying its leadership in the construction equipment sector but also empowering businesses in the region to tackle modern construction challenges with greater confidence and efficiency. This latest development highlights CASE’s unwavering dedication to supporting India’s infrastructure growth and ensuring that its customers are well-equipped to succeed in an increasingly competitive market.
