New Delhi: India’s leading proptech firm Housing.com has added new features on its platform for property searches as part of its aim to attract home seekers looking to buy or rent.
Housing.com, which is owned by Australia’s REA Group, has unveiled ‘Housing Stories’ and ‘Housing Shorts,’ features on its platform to transform property viewing.
With a social media-inspired short video format, these features allows developers and broker partners to connect seamlessly with home seekers, making property discovery more engaging and interactive.
‘Housing Stories’ are created using unfiltered videos or images shared by customers, providing an authentic glimpse of properties.
‘Housing Shorts’ introduces an interactive AI anchor that guides users through property highlights, offering key details provided by developers or agents.
During the pre-launch phase, ‘Housing Stories’ achieved impressive adoption, with around 1,000 customers leveraging the feature and over 100,000 home seekers actively viewing these stories.
This initial success significantly enhanced property visibility on the Search Results Page, enabling precise targeting of potential buyers in specific locations.
As a result, engagement increased by over 30 per cent underscoring the platform’s effectiveness in fostering deeper connections between users and property listings, and demonstrating the feature’s strong potential to drive further user interaction.
By offering premium packages tailored for real estate developers and agents for both sell or rent, the platform provides powerful promotional tools designed to boost engagement both on web and app.
These features align with Housing.com’s vision to deliver a superlative user experience, setting new industry standards for personalised and interactive property searches, and redefining how home seekers connect with listings through dynamic and engaging solutions.
Sangeet Aggarwal, Head of Product & Design at Housing.com, said, “We believe the proptech sector is on the brink of a major transformation, driven by technological advancements and evolving consumer behaviours. Innovations like ‘Housing Stories’ & ‘Housing Shorts’ by Housing.com not only simplify the property search process but also allow users to explore homes in a manner similar to browsing social media content.”
“This also provides us with valuable insights into consumer preferences, enabling us to tailor our offerings for a more personalised and engaging experience,” he said.
The company said this launch reaffirms its commitment to leveraging technology to streamline and enhance the home-buying journey.
By integrating more interactive and visually engaging content, the company aims to make property searches not only more efficient but also more enjoyable for users.
