New Delhi: Property portal Housing.com has launched a campaign ‘Ghar Dhoondna Koi Inse Seekhe’ across television and digital platforms.
With an aim to increase its reach among the new-age audience, India’s prime property portal Housing.com has launched its pan-India campaign across television and digital platforms. Under its LIVEWIRE initiative, the Elara Technologies-owned portal will run its super-hit campaign ‘Ghar Dhoondna Koi Inse Seekhe’ across more than 40 channels/platforms, the potal said in a statement.
It has booked about 30,000 spots over the next 20 weeks on various platforms, including reality shows, cricket, news, movies and infotainment. The campaign features Bollywood celebrities Vicky Kaushal and Kiara Advani.
“Today’s on-the-go screenagers generation meets its infotainment requirements through various channels, including television, live streaming platforms, social media channels, video-sharing platforms, etc. Since we have already created a unique property-search platform that fills the gap left by others in the market, we have witnessed an increasing acceptability among today’s youth. Through our new media mix, we expect to widen our reach among consumers,” says Dhruv Agarwala, Group CEO, Housing.com, Makaan.com and PropTiger.com.