In an interview with RealtynInfra, Mayank Jain, CEO, KREEVA said the company has been acquiring land in high-demand zones of Gurgaon & South Delhi and ensure its developments align with the aspirations of buyers.
Where do you envision KREEVA in the next five years within the Delhi-NCR real estate landscape?
In the next five years, we aim to introduce at least one significant project annually in well-established sectors across Delhi-NCR, catering to affluent buyers in search of exclusive, ultra-luxury residences. Our focus will be on creating landmark developments that redefine opulent living while integrating smart technology and sustainability. Through our expansion strategy, we aim to cultivate a brand synonymous with transforming the real estate landscape in the region while providing an unmatched customer experience. This will enable us to scale sustainably, ensuring that every project embodies the exclusivity and quality that KREEVA is dedicated to providing.
How do you see the current real estate market evolving in the next 5–10 years?
The Indian real estate market is growing exponentially, driven by urban expansion, evolving buyers’ preferences, and infrastructure developments. As reports suggest, the real estate sector in India is expected to reach US$ 1 trillion in market size by 2030, up from US$ 200 billion in 2021. In regions like Delhi-NCR, we feel luxury housing will continue seeing a strong demand due to improved infrastructure, metro expansions, and growing aspirations. This will allow developers to focus on ultra-premium offerings with personalized experiences and cutting-edge amenities, ensuring their projects not only meet but exceed the evolving expectations of high-net-worth individuals seeking exclusivity, comfort, and long-term value in their investments.
KREEVA has been acquiring prime land in areas like Golf Course Road, Golf Course Extension Road, and South Delhi. What factors guide your decision-making in selecting these locations?
KREEVA is formed with a vision of transforming real estate space with groundbreaking innovations, exclusivity, and sophisticated architecture to offer a new level of elegance and luxury to the discerning home buyers of New India. To fulfill this vision, the meticulous process of site selection plays an important role. Locations like Golf Course Road, Golf Course Extension, and South Delhi offer superior infrastructure, connectivity, and exclusivity, making them prime choices for luxury living. We prioritize areas with strong capital appreciation potential, proximity to business hubs, and access to top-tier social infrastructure. By acquiring land in these high-demand zones, we ensure our developments align with the aspirations of buyers, delivering world-class luxury projects that offer a blend of elegance, convenience, and investment security.
What emerging trends do you foresee in the luxury housing in Delhi-NCR, and how is KREEVA positioned to capitalize on them?
Luxury housing in Delhi-NCR is growing due to high demand, technological advancements, and sustainable designs. As tracked by Cushman and Wakefield, premium projects in prime locations continue to top the list, with Delhi-NCR recording a 56% surge in launches of such projects in 2024-the highest in the country. Gurugram was a key driver of the trend, accounting for 87% of high-end and luxury launches in the region. Thus, buyers now seek residences with biophilic design, wellness-centric amenities, and integrated home automation. This indicates that the demand for expansive green spaces, concierge services, and bespoke interiors is on the rise. Therefore, we look forward to contributing to these trends, ensuring that every home we craft aligns with the preferences of luxury homebuyers.
Further, starting with Delhi NCR, we also plan to expand our footprint across India in the coming years as part of our five-year strategic vision. These investments will be directed towards developing uber-luxury spaces located in city centers that are designed to transform the ordinary into an unforgettable experience to set a new standard in luxury living and sophisticated design.
What sets KREEVA apart from competitors in the luxury real estate market?
KREEVA stands out through its commitment to exclusivity, craftsmanship, and sustainability. The Kanodia Group’s legacy of excellence and its unwavering dedication to quality undoubtedly makes KREEVA a name synonymous with luxury and sophistication in the real estate market. With ambitious plans and a steadfast commitment to innovation, KREEVA is set to transform the landscape of high-end residential living, creating timeless spaces that cater to the discerning tastes of modern homebuyers.
Transitioning from a successful career in real estate investment banking to leading KREEVA, what have been your primary challenges and learnings in this journey?
Leading KREEVA has been a transformative journey, building on my extensive experience in capital markets, financial advisory, and commercial real estate. My tenure at Savills India, along with leadership roles at Cushman & Wakefield, Colliers International, and CBRE, provided deep market insights and expertise in handling high-value transactions. In this entire journey, the key challenge has been transitioning from balancing investment strategy to project execution. This has reshaped my approach, integrating analytical precision with strategic foresight, and optimizing operational efficiency while addressing market shifts. At KREEVA, my focus remains on driving innovation, delivering excellence, and redefining luxury real estate.
