Real estate developer PioneerUrban Land and Infrastructure said it will invest Rs 300 crore to develop a luxury residential senior living space ‘Advait’. The project is a joint venture with the renowned J K Organisation, under their real estate arm J K Urbanscapes Developers Ltd (formerly J K Cotton Ltd).
Advait is the first IGBC platinum-certified project in Haryana to receive a license under the State’s Retirement Policy, with Pioneer JK Senior Living LLP leading the way.
Spanning 2.6 acres in Sector 50, Gurugram, Advait is under construction and is expected to be inhabited by early 2027.
Manish Periwal, Chairman & Managing Director, PioneerUrban, said, “Our investment reaffirms our commitment towards creating exceptional luxurious living spaces. With a strong focus on sustainability, cutting-edge architecture, and resident-centric designs, we will continue to set new benchmarks in the uber-luxury real estate sector.”
With an increased inclination towards community-based senior living solutions, the real estate sector is expected to require 2.3 million units by 2030.Launched at a time when India’s senior living housing sector is witnessing a surge in demand, Advait is positioned as a key contributor to fulfilling the evolving housing needs of senior citizens.
Mr. Rakesh Bohra, Chief Operating Officer of PioneerUrban, said, “India has shown remarkable enthusiasm for the senior living concept. While the industry has traditionally been concentrated in Southern India (accounting for 40% of current inventory), we are now witnessing significant growth in other emerging regions, particularly in the North. Advait is a testament to this evolution, reflecting our keen vision to foster an ecosystem of exceptional real estate projects that cater to both present and future needs.”
Advait features architecturally refined 18-storey towers housing 164 exclusive two-bedroom residences (2BHK + caretaker’s room). Thoughtfully designed to blend seamlessly with lush vehicle-free green landscapes, serene water bodies, and premium lifestyle amenities, Advait offers a unique balance of luxury and tranquillity, allowing seniors to enjoy their golden years in comfort and elegance. Each apartment is equipped with a centralized air filtration system (TFA unit), ensuring a healthier living environment for the residents. Furthermore, ‘round the clock’ medical services will be provided by Fortis Hospital Gurugram within the project premises.
