Saya Group has leased approximately 55,000 square feet (sq ft) at Saya Piazza, its premium high-street development in Jaypee Wish Town, Sector 131, Noida, as it builds the project around a mix of premium retail, dining, fitness, entertainment and lifestyle uses. Located opposite the Golf Course, the project is spread across about 2 lakh sq ft and is aimed at the township’s HNI and affluent residential catchment.
The latest leasing includes Gold’s Gym and Viking Gaming, which together have taken more than 33,900 sq ft. Brewhouse, Domino’s, ShreeJee and Looks Salon, among other brands, have leased another approximately 20,000 sq ft; with Brewhouse accounting for 7,402 sq ft.
Saya Piazza is planned to house nearly 350 shops and more than 100 international and national retail brands, along with premium clubs, fine-dining restaurants and lifestyle services. More than 50,000 sq ft has been earmarked for dining, food courts and entertainment, while about 1.5 lakh sq ft comprises retail space.
Vikas Bhasin, Managing Director, Saya Group, said: “Leasing momentum at Saya Piazza reflects the strong potential of its location and our vision to create a differentiated lifestyle destination for Jaypee Wish Town and surrounding Noida catchment. The addition of brands such as Gold’s Gym and Viking, along with established F&B and lifestyle operators, strengthens the overall ecosystem. We are focused on bringing together the right mix of retail, dining, entertainment and lifestyle experiences to make Saya Piazza a destination rather than just a shopping centre.”
The tenant strategy is centred on generating activity across the day through fitness, gaming, dining, shopping and personal-care uses. Gold’s Gym, which has been present in India since 2002 and has more than 150 active clubs, will provide a large-format premium fitness offering, while Viking Gaming is expected to add a large-format gaming and entertainment component.
The project has a 360-foot frontage, which the developer says provides visibility and accessibility for retailers and customers. Saya Group is positioning the development to serve Jaypee Wish Town and the surrounding Noida residential catchment, while further leasing is underway.
Saya Group, established 25 years ago, has developed low-rise floors, luxury villas, high-rise homes and commercial projects. The company said its portfolio exceeds 4.99 lakh sq metres across residential and commercial developments, including about 2.20 lakh sq metres of high-street retail malls in Noida and Greater Noida West.
The leasing by Saya Group comes against a backdrop of fresh upscale residential and lifestyle development at Wish Town. In September 2026, Suraksha announced new luxury and ultra-luxury housing projects at Wishtown, alongside sports and community infrastructure, and later that month invited expressions of interest for a proposed 5-lakh-sq-ft private members’ club adjoining an 18-hole golf course.
