New Delhi, September 18, 2024: Smartsters, a fast-growing children’s furniture brand, has partnered with HomeTown, one of India’s leading home decor and furnishings retailers, to expand its presence across the country. This partnership grants Smartsters access to over 18 HomeTown stores in key cities, including Kolkata, Mumbai, Chennai, Pune, Hyderabad, and emerging markets such as Patna, Lucknow, Visakhapatnam, Vijayawada, Siliguri, Nashik, and Nagpur.
The collaboration aims to bring Smartsters’ thoughtfully designed children’s furniture to a wider audience, enhancing the brand’s visibility in both metro and non-metro cities. By making its products available at a trusted retail platform like HomeTown, Smartsters seeks to provide Indian families with innovative and functional furniture options for children’s rooms.
Bikram Mittra, Co-Founder and CEO of Smartsters, emphasized the importance of the partnership in supporting the company’s mission to improve children’s development through practical and innovative furniture. “Partnering with HomeTown allows us to reach more families and become the go-to brand for modern parents looking to create inspiring spaces for their children. This collaboration will significantly expand our footprint across India,” Mittra stated.
Ashish Bhutda, Deputy CEO of HomeTown, added that the partnership would enhance HomeTown’s offerings in the kids’ furniture segment. “Smartsters’ focus on innovation, safety, and comfort aligns with our values, and their products will help us connect with a new customer base that values thoughtful design for children’s spaces,” Bhutda commented.
Beyond HomeTown, Smartsters has partnered with other prominent retailers such as Crossword and Hamleys. The brand has also launched exclusive experience centers in Palladium, Ahmedabad, and Kopa Mall, Koregaon Park, Pune. For online shoppers, Smartsters is available on major e-commerce platforms, including Amazon, Flipkart, Myntra, and Firstcry, in addition to its own website, Smartsters.in, which offers a comprehensive range of children’s furniture.
The company’s growth strategy is focused on nationwide expansion, both through physical stores and online platforms. Smartsters aims to introduce new innovations, such as a multifunctional bunk bed with an integrated bookshelf, ergonomic study chairs, and industry-first mattresses designed to improve sleep quality. The brand is also looking to expand its storage solutions, including wardrobes, as part of its goal to become India’s first design-led children’s space brand that provides complete room solutions.
