Sterling Holiday Resorts opens a 36-room property near the Taj Mahal, expanding its presence in Agra and the Golden Triangle travel circuit.
Sterling Holiday Resorts Limited has opened Sterling Regalia Agra, a 36-room hotel located about 1.4 km from the Taj Mahal, as the company expands its presence in Agra and the Delhi-Agra-Jaipur Golden Triangle travel circuit.
The property includes 36 contemporary rooms, a multi-cuisine restaurant, event spaces and leisure facilities. According to the company, the hotel is designed to serve couples, families, business travellers and small groups.
The property has a fourth-floor swimming pool with views towards the Taj Mahal.
The company said the Agra property is intended to support travel beyond visits to the Taj Mahal, with access to the city’s Mughal-era architecture, markets, local food and traditional craftsmanship.
Commenting on the opening, Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts, said, “Agra does not have a demand problem; it has a depth opportunity. The Taj brings the world to Agra. The opportunity for hospitality is to give travellers compelling reasons to stay longer, explore deeper and experience the city beyond its defining icon. Our Destination Architect strategy recognises that every destination needs a different intervention. In emerging destinations, we help create discovery; in established destinations like Agra, we build deeper engaging moments that connect them into larger travel circuits. Sterling Regalia Agra strengthens an important node in the Golden Triangle while opening up more of Agra to the a bleisure traveller. The landmark creates the visit. The destination must create the journey.”
The hotel is located within the Delhi-Agra-Jaipur Golden Triangle, a major tourism circuit in India. The company said the Agra property forms part of its strategy of developing hotels around the role individual destinations play in travellers’ journeys.
Capt. Brijesh Yadav and Dr. Rekha Yadav, Owners of Taj Regalia, said: “Our vision was to create an address that does justice to its location—close to one of the world’s most celebrated monuments, yet with a character and experience of its own. Sterling brings strong hospitality expertise, reach and a destination-led approach. Together, we want guests to remember Sterling Regalia Agra not simply for its proximity to the Taj Mahal, but for how they experienced Agra while staying with us.”
Sterling Holiday Resorts is a 100% independently managed subsidiary of Thomas Cook (India) Limited and is part of Fairfax Financial Holdings Limited.
Sterling Holiday Resorts Limited operates a portfolio across more than 67 destinations, with more than 3,900 operational keys, according to the company. Its properties span destinations including Agra, Alleppey, Amritsar, Ayodhya, Goa, Jaipur-region destinations, Manali, Ooty, Udaipur, Varanasi, and others.
